Dairy drinks were a driver to growth for overall beverage consumption. The overall commercial beverage industry faced various significant challenges when the market and economic environment changed. The unsatisfactory performance of categories such as still drinks and iced/rtd tea drinks affected the industry overall. Alcoholic drinks registered growth in Q4-15.
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Key Findings
-Juice sales are highly dependent on festival consumption and organization purchase
-Beer saw a contraction in Q4-15 compared to Q4-14
-As the weather became colder in winter, a number of dairy manufacturers reduced production of chilled pasteurized milk, due to less demand
-Hot coffee in Q4-15 saw growth, following the growth of unpackaged hot coffee
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