Carbonates are starting to feel the effects of negative media campaigns that have been occurring in the country. With a renewed health and wellness trend, consumers are looking for beverages that contain a reduce amount of sugar. Wine consumption enjoyed a very good performance driven by the red wine segment. Hot tea consumption has managed to grow positively in Q4-15.
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Key Findings
-Consumption of carbonates suffered a setback, with a contraction due to changing consumer drinking habits
-Increased variety in terms of alcohol consumption has been the reason for its positive growth, with lots of microbreweries opening in the country, showing a sophistication of the consumer palate
-White milk has benefitted from a migration towards categories with a lower added value, due to the negative scenario in the local economy
-The opening of more modern coffee chains provided lots of dynamism to the hot coffee category, as well as attracting younger crowds, enlarging the consumer base and prompting a positive increase
Synopsis
Canadean's Argentina Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
-Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
-Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
-An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
-Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
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